B R A H M A . 0 %
This is a big project to reposition the brand of beer with 0% of alcohol. We encourage freedom of expression. Every authentic idea starts from zero. This is the feeling we want to inspire and we used the universe of art an culture to achieve that. First of all, we invited artists to became our brand ambassadors, we invited 8 artists to create a piece of art inspired on the 0% used as brand icon.
We've promoted exhibitions of the artworks created by the ambassadors, artistic residencies for artists who are starting from scratch, sponsorship of spaces inside renowned museums, art and culture festivals. Online and offline media were used to activate the artistic cultural environment we've created. By the end, we turned the entire project into a book. The intention is to be reference and be present on bookstores art departments.